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Retail Ready Podcast


May 18, 2021

I wanted to dedicate an episode to highlight my first year in business with Doggylicious and summarise what I have learnt as well as provide some stats as a lot of you guys have followed this journey since day one. 

To start things off, here are some Doggylicious headline stats from year 1 in business:

  • $75K in annual sales.
  • 13,000+ units have been packed by hand.
  • 104,000+ cookies visually inspected before being pack and consumed by dogs.
  • 450+ hours on my feet have been spent packing cookies.
  • We had several Key Loyal Partners that believed in Doggylicious this year (Eastern Distributors, Health Magic, Pet Circle, Catch, Go Vita, Coles Local, OTR). 
  • Over 100+ 4 or 5 Star Reviews on com.au.
  • 2 Additional products launched, Yoghurt Drops and Carob Drops.
  • Over $30k of sales from LinkedIn networking.
  • 2,202km driven to drop of stock.
  • 1 neighbour trying to close down my business. 
  • Zero times I wanted to give up.